„Savoir-vivre” is what the French call it, meaning „way of life”.

Savoir-vivre is also embodied by the DANIEL HECHTER brand.
With its roots in the capital of fashion, Paris, the brand promotes the French way of life in its finest form.
It is impeccable taste, cosmopolitan, creative, French.
This attitude to life is alive and kicking on all five of the world’s continents.

THE BRAND

Daniel Hechter

launched in 1962 fashion first on the catwalk,
and then in the shops of Paris.

In the era of high heels and beehive hairdos, this was nothing short of a minor sensation,
and the designer had pulled off a new fashion statement.

He put into practice his idea of making fashion an everyday event with individually
combinable creations for women who were looking to express their personal style.

The French designer shaped the style of an entire epoch, including men's fashion
and the creation of a lifestyle in the „savoir vivre” spirit of the time.

MILESTONES

Daniel Hechter

An successful story, since more than 50 years

1962
The brand is created by designer DANIEL HECHTER

1968
The First DANIEL HECHTER men's collection

1970
Sponsorship engagement with PSG – beginning of extensive sponsorship activities

1998
The DANIEL HECHTER brand is acquired by Aulbach Group

2012
50th anniversary of the brand

2014
Start of the HECHTER Premium Line

Today
3200 POS - in 65 country - on 5 Continents

AUDIENCE

Daniel Hechter

YOUNG IN MIND
AWARE OF FASHION
SMART BUT CASUAL
COLORFUL
CASUAL SARTORIALIS
YOUNG IN SPIRIT
AWARE OF FASHION
SMART BUT CASUAL
CONFIDENT AND FEMININE
SOPHISTICATED AND STYLISH

INTERNATIONAL

Daniel Hechter

LICENSES

Daniel Hechter

A lifestyle brand

DANIEL HECHTER is not just about clothes. Together with its global product partners, the brand has successfully
created an attractive themed environment, ranging from fashion and accessories to leather goods
and home and lifestyle articles.

All products have a brand-specific, French character – so that the overall
lifestyle perception of the DANIEL HECHTER brand is guaranteed.

  • - Shoes
  • - Lingerie & Homewear
  • - Opticals and Sunglasses
  • - Watches & Jewellery
  • - Leather goods and Luggage
  • - Linen & Towels
  • - Carpets & Wallcoverings
  • - Writing Instruments
  • - Umbrellas

CORPORATE FASHION

Daniel Hechter

A brand, big companies rely on

DANIEL HECHTER and CORPORATE FASHION. Well-known partners from industry and professional sports rely since years on the quality and the service of the DANIEL HECHTER brand.
More information about DANIEL HECHTER CORPORATE FASHION can be found here.

  • MERCEDES-BENZ
  • PARIS SAINT GERMAIN
  • BMW
  • CHAUMET - PARIS
  • ACCOR HOTELS
  • PEUGEOT
  • J.M.WESTON
  • FESTIVAL DE CANNES
  • LE TOUR DE FRANCE
  • CHIO AACHEN
  • VOLVO
  • LENôTRE PARIS
  • SMART

STORE LOCATOR

Daniel Hechter

3200 POS - in 65 country - on 5 Continents

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HECHTER TV

Daniel Hechter

DANIEL HECHTER has with HECHTER TV his own video channel on YouTube,
where you will find all campaigns videos of the current and past seasons.

Go to Daniel Hechter TV

Remonter