„Savoir-vivre” is what the French call it, meaning „way of life”.
Savoir-vivre is also embodied by the DANIEL HECHTER brand.
With its roots in the capital of fashion, Paris, the brand promotes the French way of life in its finest form.
It is impeccable taste, cosmopolitan, creative, French.
This attitude to life is alive and kicking on all five of the world’s continents.
THE BRAND
Daniel Hechter
launched in 1962 fashion first on the catwalk,
and then in the shops of Paris.
In the era of high heels and beehive hairdos, this was nothing short of a minor sensation,
and the designer had pulled off a new fashion statement.
He put into practice his idea of making fashion an everyday event with individually
combinable creations for women who were looking to express their personal style.
The French designer shaped the style of an entire epoch, including men's fashion
and the creation of a lifestyle in the „savoir vivre” spirit of the time.
MILESTONES
Daniel Hechter
An successful story, since more than 50 years
1962
The brand is created by designer DANIEL HECHTER
1968
The First DANIEL HECHTER men's collection
1970
Sponsorship engagement with PSG – beginning of extensive sponsorship activities
1998
The DANIEL HECHTER brand is acquired by Aulbach Group
2012
50th anniversary of the brand
2014
Start of the HECHTER Premium Line
Today
3200 POS - in 65 country - on 5 Continents
AUDIENCE
INTERNATIONAL
LICENSES
Daniel Hechter
A lifestyle brand
DANIEL HECHTER is not just about clothes. Together with its global product partners, the brand has successfully
created an attractive themed environment, ranging from fashion and accessories to leather goods
and home and lifestyle articles.
All products have a brand-specific, French character – so that the overall
lifestyle perception of the DANIEL HECHTER brand is guaranteed.
- - Shoes
- - Lingerie & Homewear
- - Opticals and Sunglasses
- - Watches & Jewellery
- - Leather goods and Luggage
- - Linen & Towels
- - Carpets & Wallcoverings
- - Writing Instruments
- - Umbrellas
CORPORATE FASHION
Daniel Hechter
A brand, big companies rely on
DANIEL HECHTER
and CORPORATE FASHION.
Well-known partners from industry and professional sports rely since years on the quality and the service of the DANIEL HECHTER
brand.
More information about DANIEL HECHTER CORPORATE FASHION can be found here.
- MERCEDES-BENZ
- PARIS SAINT GERMAIN
- BMW
- CHAUMET - PARIS
- ACCOR HOTELS
- PEUGEOT
- J.M.WESTON
- FESTIVAL DE CANNES
- LE TOUR DE FRANCE
- CHIO AACHEN
- VOLVO
- LENôTRE PARIS
- SMART
STORE LOCATOR
3200 POS - in 65 country - on 5 Continents
Find your Daniel Hechter store or retailer nearby
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HECHTER TV
DANIEL HECHTER
has with HECHTER TV his own video channel on YouTube,
where you will find all campaigns videos of the current and past seasons.
